Pricing
Simple, predictable pricing
Every plan includes a 14-day free trial and full access to Marli's AI models — higher tiers unlock deeper discounts, more integrations, and dedicated support.
Starter
Get started with Marli — full model access, everything you need to prove ROI.
Starting at
Included usage
- Included all marli models
- Up to 5 platform users
- 6 integrations
- 3 dashboards
Features
- All Marli Speed + Reasoning models
- CSV report exports
- Basic alerting (email)
- 30-day data retention
- Community support
Growth
10% off tokensScale usage and unlock deeper analysis with discounted token rates.
Starting at
Included usage
- Included all marli models
- Up to 15 platform users
- 12 integrations
- 10 dashboards
Features
- Everything in Starter
- Reason Pro + Insight Pro models
- Email + Slack alerts
- 90-day data retention
- Email support (48hr SLA)
Scale
20% off tokensFull platform access with priority routing, real-time alerts, and SSO.
Starting at
Included usage
- Included all marli models
- Up to 50 platform users
- 25 integrations
- 25 dashboards
Features
- Everything in Growth
- All Marli models including Ultra
- Priority model routing
- SSO / SAML + Custom branding
- 99.9% uptime SLA
Enterprise
35% off tokensMaximum savings, unlimited access, and white-glove support for strategic partners.
Starting at
Included usage
- Included all marli models
- Unlimited platform users
- Unlimited integrations
- Unlimited dashboards
Features
- Everything in Scale
- Custom integrations included
- Real-time data sync
- Dedicated CSM + white-glove onboarding
- 99.95% uptime SLA
Compare plans
A detailed breakdown of what's included at every tier.
Marli AI
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Speed models (Flash, Lightning) | ||||
| Reasoning models | Reason | Reason, Pro | All | All |
| Deep Analysis models | Insight | Insight, Pro | All | All |
| Token discount | — | 10% | 20% | 35% |
| Priority model routing | — | — |
Platform
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Platform users | Up to 5 | Up to 15 | Up to 50 | Unlimited |
| Dashboards | 3 | 10 | 25 | Unlimited |
| Scheduled reports | Weekly | Daily | Hourly | Real-time |
| Report export formats | CSV | CSV, PDF | CSV, PDF, XLSX | All + API |
| SSO / SAML | — | — | ||
| Custom branding | — | — | ||
| API access | — | Read-only | Full API | Full + Webhooks |
Alerts & Monitoring
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Active alerts | 10 | 50 | 200 | Unlimited |
| Alert channels | Email, Slack | Email, Slack, SMS | All + Webhook | |
| Alert frequency | Daily digest | Hourly | Real-time | Real-time |
Integrations & Data
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Connected integrations | 6 | 12 | 25 | Unlimited |
| Custom integrations | — | — | Available | Included |
| Data sync frequency | Daily | Every 6 hrs | Hourly | Real-time |
| Data retention | 30 days | 90 days | 1 year | Unlimited |
| Historical backfill | 30 days | 90 days | 1 year | Full history |
Support
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Support channel | Community | Priority email | Dedicated CSM | |
| Dedicated Slack channel | — | — | ||
| Response time SLA | — | 48 hrs | 24 hrs | 4 hrs |
| Onboarding | Self-serve | Guided setup | Onboarding call | White-glove |
| Uptime SLA | — | — | 99.9% | 99.95% |
How billing works
Lytica is token-metered: your monthly plan includes a token allowance, and you pay for what Marli actually does — nothing per seat.
Tokens, not seats
Every plan includes a monthly token allowance. Tokens are consumed by Marli queries, alert evaluations, and keeping your integrations in sync — so you pay for usage, not headcount.
Everyone can use Marli
Because we don’t charge per seat, you can give your whole team access without multiplying the bill. Higher tiers add more users and larger token allowances.
Predictable, with discounts
Your plan fee is fixed monthly. Higher tiers unlock token discounts (up to 35%), and if you consistently need more, upgrading is prorated automatically.
Frequently asked questions
Is there really a free trial?+
Yes. Every plan starts with a 14-day free trial, no credit card required. You get full access to Marli’s models so you can prove ROI on your own data before you pay anything.
What is a token and how many do I need?+
Tokens are the unit of AI usage — a typical question uses a small number of them. Most teams comfortably fit inside their plan allowance; the in-app billing page shows real-time usage broken down by feature and user so there are no surprises.
What happens if I go over my token allowance?+
We’ll flag it well before you hit the limit. You can upgrade at any time (prorated on your next invoice) or add more tokens — we never cut you off mid-analysis without warning.
How many integrations can I connect?+
Starter includes 6, Growth 12, Scale 25, and Enterprise is unlimited. You can connect from our full catalog of live connectors and swap them anytime.
Can I change plans later?+
Yes. Upgrades apply immediately and are prorated. All plans are annual contracts billed quarterly or yearly — contact us if your needs change and we’ll work with you.
Ready to get started?
Talk to our team about which plan is right for your organization. Every plan includes a guided onboarding.