Pricing

Simple, predictable pricing

Every plan includes a 14-day free trial and full access to Marli's AI models — higher tiers unlock deeper discounts, more integrations, and dedicated support.

14-day free trial on every plan — nothing charged during the trial

Team

An AI employee for a team of up to three — automated workflows, alerts, and dashboards on your data.

Starting at

$500/mo

Included usage

  • Included all marli models
  • 90M / mo tokens included
  • Up to 3 platform users
  • 5 alerts
  • 3 workflows
  • 6 integrations
  • 3 dashboards

Features

  • All Marli Speed + Reasoning models
  • Automated workflows and alerts
  • AI-built dashboards
  • CSV report exports
  • Community support

Starter

Get started with Marli — full model access, everything you need to prove ROI.

Starting at

$2,500/mo

Included usage

  • Included all marli models
  • 450M / mo tokens included
  • Up to 20 platform users
  • 10 alerts
  • 5 workflows
  • 6 integrations
  • 3 dashboards

Features

  • Everything in Team
  • Room for your whole department
  • Basic alerting (email)
  • 30-day data retention
  • Community support

Growth

Up to 15% off tokens

Scale usage and unlock deeper analysis with discounted token rates.

Starting at

$5,000/mo

Included usage

  • Included all marli models
  • 1B / mo tokens included
  • Up to 50 platform users
  • 25 alerts
  • 15 workflows
  • 12 integrations
  • 10 dashboards

Features

  • Everything in Starter
  • Reason Pro + Insight Pro models
  • Email + Slack alerts
  • 90-day data retention
  • Email support (48hr SLA)
Most popular

Scale

Up to 25% off tokens

Full platform access with priority routing, alerts as often as every 15 minutes, and SSO.

Starting at

$10,000/mo

Included usage

  • Included all marli models
  • 2.25B / mo tokens included
  • Up to 125 platform users
  • 60 alerts
  • 40 workflows
  • 25 integrations
  • 25 dashboards

Features

  • Everything in Growth
  • All Marli models including Ultra
  • Priority model routing
  • SSO / SAML + Custom branding
  • 99.9% uptime SLA

Enterprise

Up to 30% off tokens

Maximum savings, unlimited access, and white-glove support for strategic partners.

Tailored to your team

Custom

Included usage

  • Included all marli models
  • 6B / mo tokens included
  • Unlimited platform users
  • 150 alerts
  • 100 workflows
  • Unlimited integrations
  • Unlimited dashboards

Features

  • Everything in Scale
  • Custom integrations included
  • Real-time data sync
  • Dedicated CSM + white-glove onboarding
  • 99.95% uptime SLA

Just you? Pay as you go.

No monthly fee — pay $5.60 per 1M tokens Marli uses. One user, 3 alerts, and 1 workflow, billed monthly.

Start free trial

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A detailed breakdown of what's included at every tier.

Marli AI

FeatureTeamStarterGrowthScaleEnterprise
Speed models (Flash, Lightning)IncludedIncludedIncludedIncludedIncluded
Reasoning modelsReasonReasonReason, ProAllAll
Deep Analysis modelsInsightInsightInsight, ProAllAll
Token discountUp to 5%Up to 5%Up to 15%Up to 25%Up to 30%
Priority model routing———IncludedIncluded

Platform

FeatureTeamStarterGrowthScaleEnterprise
Platform usersUp to 3Up to 20Up to 50Up to 125Unlimited
Tokens included90M / mo450M / mo1B / mo2.25B / mo6B / mo
Dashboards331025Unlimited
Scheduled reportsWeeklyWeeklyDailyHourlyReal-time
Report export formatsCSVCSVCSV, PDFCSV, PDF, XLSXAll + API
SSO / SAML———IncludedIncluded
Custom branding———IncludedIncluded
API access——Read-onlyFull APIFull + Webhooks

Alerts & Workflows

FeatureTeamStarterGrowthScaleEnterprise
Active alerts5102560150
Enabled workflows351540100
Check frequencyEvery 15 minEvery 15 minEvery 15 minEvery 15 minEvery 15 min
Alert channelsEmailEmailEmail, SlackEmail, Slack, SMSAll + Webhook

Integrations & Data

FeatureTeamStarterGrowthScaleEnterprise
Connected integrations661225Unlimited
Custom integrations———AvailableIncluded
Data sync frequencyDailyDailyEvery 6 hrsHourlyReal-time
Data retention30 days30 days90 days1 yearUnlimited
Historical backfill30 days30 days90 days1 yearFull history

Support

FeatureTeamStarterGrowthScaleEnterprise
Support channelCommunityCommunityEmailPriority emailDedicated CSM
Dedicated Slack channel———IncludedIncluded
Response time SLA——48 hrs24 hrs4 hrs
OnboardingSelf-serveSelf-serveGuided setupOnboarding callWhite-glove
Uptime SLA———99.9%99.95%

How billing works

Lytica is token-metered: your monthly plan includes a token allowance, and you pay for what Marli actually does — nothing per seat.

Tokens, not seats

Every plan includes a monthly token allowance. Tokens are consumed by Marli queries, alert evaluations, and keeping your integrations in sync — so you pay for usage, not headcount.

Everyone can use Marli

Because we don’t charge per seat, you can give your whole team access without multiplying the bill. Higher tiers add more users and larger token allowances.

Predictable, with discounts

Your plan fee is fixed monthly. Higher tiers unlock token discounts (up to 30% with annual billing), and if you consistently need more, upgrading is prorated automatically.

Frequently asked questions

Is there really a free trial?

Yes. Every plan starts with a 14-day free trial. We save a card so upgrading is one click, but nothing is charged during the trial. You get full access to Marli’s models so you can prove ROI on your own data before you pay anything.

What is a token and how many do I need?

Tokens are the unit of AI usage — a typical question uses a small number of them. Most teams comfortably fit inside their plan allowance; the in-app billing page shows real-time usage broken down by feature and user so there are no surprises.

What happens if I go over my token allowance?

We’ll flag it well before you hit the limit. You can upgrade at any time (prorated on your next invoice) or add more tokens — we never cut you off mid-analysis without warning.

How many integrations can I connect?

Team and Starter include 6, Growth 12, Scale 25, and Enterprise is unlimited. You can connect from our full catalog of live connectors and swap them anytime.

Is there a plan for just me?

Yes — Pay as you go has no monthly fee. You pay $5.60 per 1M tokens Marli uses, billed at the end of each month, for one user with 3 alerts and 1 workflow. Move to Team when you want to bring in teammates.

Can I change plans later?

Yes. Upgrades apply immediately and are prorated. Plans are billed monthly or yearly — annual billing saves 10% on the plan price and adds an extra 5% token discount — and you can upgrade, downgrade, or switch billing intervals right from the in-app billing page.

Ready to get started?

Start a 14-day free trial on any plan. Not sure which fits? Our team will help you pick.